Absentee and Early Voting
Voting by absentee ballot is on the increase. In 2012 more than 50% of voters cast their votes early by mail.
Early voting in onthe rise all across the country and specifically in California.
Absentee voting will play a critical role in your campaign. Many campaigns run separate poll voter and absentee voter campaigns.
You can contact the absentee voters earlier in the campaign while delaying the contact with poll voters for later in the campaign.