If your direct mail doesn’t speak to the voter it doesn’t work
With direct mail, you can target only those voters that your campaign wants to communicate to with a specific message and to specific households. Unlike Radio, TV and Cable advertising is sent to a broad audience of voters, often outside your district. Therefore; your message must be less specific to the broader, less targeted audience. Unlike Radio and TV/Cable ads, direct mail can be targeted to a specific address so you are not paying to reach folks that can’t vote for you.
Political Consultant Jeff Hewitt Discusses Political Mail