Should You Do Polling and Research Running a campaign with limited resources is a challenge, so you might ask yourself, Should You Do Polling and Research. “Why bother with research or a poll?” Sometimes campaigns choose not to do a public opinion research polling because they are too expensive, the campaign thinks it already knows […]
Polling Research Methodologies QUANTITATIVE RESEARCH ensures that you have statistically reliable information that can be generalized to a larger population. Quantitative polling research methodologies give you with specific numeric measures of things as varied as current performance and ratings; relative effectiveness of various messages, themes, products, and/or services; current and potential market share, etc. These […]
Good Research Step 2: Questionnaire Design Good questionnaire design is necessary to gather useful information on local issues, the candidate, and on the opponent. The best polls come about when the campaign team works together when developing the questionnaire design. Every time a question is added the campaign must ask itself, “How we will use […]
Good Research Step 3: Polling and Data Collection Research Polling Data Collection Also called “in the field,” this is the time period when the interviews are actually being conducted. Three to six days is a typical field period for a campaign survey. More time may be needed if interviews include any hard to reach populations, […]
Polling Data Analysis – Subgroup analysis Polling Data Analysis.Beyond the overall horse-race, analyzing results among various subgroups helps identify core support as well as expose potential weak areas. In a hypothetical race, where Candidate A is receiving 55% of the vote, you can see in the graph below that further analysis among race, age, and […]
Good Polling Research Survey results are not the end product; any good analysis and good polling research should include recommendations. The pollster is a part of the team for future strategic campaign decisions and can help review mail/TV messaging and assist with targeting. The poll tells a story, and identifies which messages work best […]
The Polling Timeline Determining what kind of poll to do depends heavily on the polling timeline. If your campaign has the budget for it, ideally, you could conduct two surveys through the campaign. The first poll would be the baseline survey. This poll would help take a snapshot of the race relatively early and […]
Polling In Campaigns A poll is a type of survey or inquiry into public opinion conducted by interviewing a random sample of people. A random sample is the result of a process whereby a selection of participants is made from a larger population and each subject is chosen entirely by chance. Voting and polling may […]
Polling Statistics Campaigns use statistics to determine likely election outcomes and evaluate campaign strategies. Not all polls are created equally. Often details are buried in footnotes or omitted entirely in news articles that quote the poll. Be informed on how a poll was designed.A poll with a larger sample size is not necessarily the better […]
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