Newspaper Ads For Campaigns
Why newspaper advertising still matters by Tom Edmonds / Feb 20 2012
Convinced that fewer voters are turning to newspapers?
A new survey of U.S. voters’ media use demonstrates the advantages newspaper media hold in connecting political advertisers – election campaigns and issues advocates – with registered American voters, the group most likely to vote. The American Voters Media Use Study, conducted by Moore Information, shows that 86 percent of registered voters read newspapers in print or online. Ninety-one percent of voters who contributed money to a campaign read online or print newspapers.
Moore Information, which specializes in opinion research for political campaigns, ballot measures, corporations, nonprofits and government agencies, conducted the American Voters Media Use Survey for the Newspaper Association of America.
Download NAA Survey Results Here Download
Newspaper Association of America – Newspapers Deliver Video
Published on Jun 20, 2013 – The media landscape has changed. Our media have changed. We’re emerging with strengths that are fundamental in the new landscape. Consumers who are engaged with and pay for our media. Advertisers who get more notice and response to their advertising. Sought-after content that is consumed over many devices and shared. Welcome to our transition and to new opportunity.