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How to Write A Press Release

| Press Release | April 9, 2013

Terry Price

Terry Price has 30 years of campaign management and fundraising experience. Terry has overseen more than 70 campaigns in Northern California, including judges, supervisors and city council candidates. He has also successfully directed the campaigns for bond and parcel tax measures in Sonoma and Marin Counties.

press release

How to write a press release

It’s the best way to get publicity for your campaign.

Your press release as should be a short article about your campaign or candidacy that is distributed to media contacts throughout your campaign district.

Before you create a press release, make sure you actually have a newsworthy story. Each press release should focus on a single story or issue. For example, it may relate to:

  • Your announcement as a candidate
  • An event or fundraiser
  • Your statement on a position
  • Important endorsements you have received
  • Specific news related to your campaign
  • Your Comments to an event or an opponent’s action
  • And more

Your Press Release Should Include:

  • A memorable title
  • sub headline of no more than 10 words

The first paragraph should summarize the entire press release. Open with a powerful attention-grabbing fact. Write short succinct sentences and paragraphs.

Throughout the main body of the press release, go into more detail. Always note your research or statistics that you have gotten from reliable and credible sources.

Your closing paragraph should summarize and repeat the main idea of your press release and inform the reader where to go for more information.

Include a contact name, email address, website, telephone and fax numbers in your press release.

Keep your press releases short… no more than 275 words.























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