How to write a press release
It’s the best way to get publicity for your campaign.
Your press release as should be a short article about your campaign or candidacy that is distributed to media contacts throughout your campaign district.
Before you create a press release, make sure you actually have a newsworthy story. Each press release should focus on a single story or issue. For example, it may relate to:
- Your announcement as a candidate
- An event or fundraiser
- Your statement on a position
- Important endorsements you have received
- Specific news related to your campaign
- Your Comments to an event or an opponent’s action
- And more
Your Press Release Should Include:
- A memorable title
- sub headline of no more than 10 words
The first paragraph should summarize the entire press release. Open with a powerful attention-grabbing fact. Write short succinct sentences and paragraphs.
Throughout the main body of the press release, go into more detail. Always note your research or statistics that you have gotten from reliable and credible sources.
Your closing paragraph should summarize and repeat the main idea of your press release and inform the reader where to go for more information.
Include a contact name, email address, website, telephone and fax numbers in your press release.
Keep your press releases short… no more than 275 words.