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Comments Off on Should You Do Polling and Research?

Should You Do Polling and Research?

| Polling | June 5, 2013

Should You Do Polling and Research Running a campaign with limited resources is a challenge, so you might ask yourself, Should You Do Polling and Research. “Why bother with research or a poll?”  Sometimes campaigns choose not to do a public opinion research polling because they are too expensive, the campaign thinks it already knows […]

Comments Off on Polling Research Methodologies – Step 1

Polling Research Methodologies – Step 1

| Polling | June 5, 2013

Polling Research Methodologies  QUANTITATIVE RESEARCH ensures that you have statistically reliable information that can be generalized to a larger population. Quantitative polling research methodologies give you with specific numeric measures of things as varied as current performance and ratings; relative effectiveness of various messages, themes, products, and/or services; current and potential market share, etc. These […]

Comments Off on Polling Data Collection – Step 3

Polling Data Collection – Step 3

| Polling | June 5, 2013

Good Research Step 3: Polling and Data Collection Research Polling Data Collection Also called “in the field,” this is the time period when the interviews are actually being conducted.  Three to six days is a typical field period for a campaign survey.  More time may be needed if interviews include any hard to reach populations, […]