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Comments Off on Should You Do Polling and Research?

Should You Do Polling and Research?

| Polling | June 5, 2013

Should You Do Polling and Research Running a campaign with limited resources is a challenge, so you might ask yourself, Should You Do Polling and Research. “Why bother with research or a poll?”  Sometimes campaigns choose not to do a public opinion research polling because they are too expensive, the campaign thinks it already knows […]

Comments Off on Questionnaire Design – Step 2

Questionnaire Design – Step 2

| Polling | June 5, 2013

Good Research Step 2: Questionnaire Design Good questionnaire design is necessary to gather useful information on local issues, the candidate, and on the opponent.  The best polls come about when the campaign team works together when developing the questionnaire design.  Every time a question is added the campaign must ask itself, “How we will use […]

Comments Off on Recommendations Good Polling Research – Step 5

Recommendations Good Polling Research – Step 5

| Polling | June 5, 2013

Good Polling Research   Survey results are not the end product; any good analysis and good polling research should include recommendations. The pollster is a part of the team for future strategic campaign decisions and can help review mail/TV messaging and assist with targeting. The poll tells a story, and identifies which messages work best […]