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Comments Off on Recommendations Good Polling Research – Step 5

Recommendations Good Polling Research – Step 5

| Polling | June 5, 2013

Good Polling Research   Survey results are not the end product; any good analysis and good polling research should include recommendations. The pollster is a part of the team for future strategic campaign decisions and can help review mail/TV messaging and assist with targeting. The poll tells a story, and identifies which messages work best […]

Comments Off on How Statistics Apply to Political Polling

How Statistics Apply to Political Polling

| Polling | May 3, 2013

Polling Statistics Campaigns use statistics to determine likely election outcomes and evaluate campaign strategies. Not all polls are created equally. Often details are buried in footnotes or omitted entirely in news articles that quote the poll. Be informed on how a poll was designed.A poll with a larger sample size is not necessarily the better […]