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Comments Off on Questionnaire Design – Step 2

Questionnaire Design – Step 2

| Polling | June 5, 2013

Good Research Step 2: Questionnaire Design Good questionnaire design is necessary to gather useful information on local issues, the candidate, and on the opponent.  The best polls come about when the campaign team works together when developing the questionnaire design.  Every time a question is added the campaign must ask itself, “How we will use […]

Comments Off on Polling Data Collection – Step 3

Polling Data Collection – Step 3

| Polling | June 5, 2013

Good Research Step 3: Polling and Data Collection Research Polling Data Collection Also called “in the field,” this is the time period when the interviews are actually being conducted.  Three to six days is a typical field period for a campaign survey.  More time may be needed if interviews include any hard to reach populations, […]

Comments Off on Polling Data Analysis – Step 4

Polling Data Analysis – Step 4

| Polling | June 5, 2013

Polling Data Analysis – Subgroup analysis Polling Data Analysis.Beyond the overall horse-race, analyzing results among various subgroups helps identify core support as well as expose potential weak areas.  In a hypothetical race, where Candidate A is receiving 55% of the vote, you can see in the graph below that further analysis among race, age, and […]

Comments Off on Recommendations Good Polling Research – Step 5

Recommendations Good Polling Research – Step 5

| Polling | June 5, 2013

Good Polling Research   Survey results are not the end product; any good analysis and good polling research should include recommendations. The pollster is a part of the team for future strategic campaign decisions and can help review mail/TV messaging and assist with targeting. The poll tells a story, and identifies which messages work best […]

Comments Off on The Polling Timeline

The Polling Timeline

| Polling | June 5, 2013

  The Polling Timeline Determining what kind of poll to do depends heavily on the polling timeline.  If your campaign has the budget for it, ideally, you could conduct two surveys through the campaign.  The first poll would be the baseline survey.  This poll would help take a snapshot of the race relatively early and […]