According to Larry Tramutola, a California political consultant who specializes in bond issues, the recipe for today’s successful bond campaign must be made up of a diverse stew of tactics. No longer is it enough to merely identify pressing needs and expect voters to agree.
“It is very difficult to pass a bond election in California if you rely just on traditional media,. “You need a grassroots effort. You need
one-to-one campaigns. It could be phone banks. It could be door-to-door. The goal is to put a human face on what the measure means.”
” The most essential thing college leaders can do to win over skeptical, budget-minded voters is make sure that the bond proposal is solid and worthy of public support.”
“First and foremost, colleges have to be very deliberate about developing a quality plan,” he says. “It really has to be more than just about the
money. It has to make sense educationally to the voters.”
“The most successful campaigns are run from the ground up.”
School Board brings in Parcel Tax consultant Larry Tramutola
talks about how to get the parcel tax passed in California
Tramutolas clients win voter approval for ballot measures totaling about $1.2B in new funding.
- Oakland USD’s Measure J, a $475M facilities bond requiring 55% approval passed with 84% voter support.
- Measure CC, Covina-Valley USD’s $129M bond passed with 72.4% of the vote.
- Temecula Valley USD’s Measure Y authorizes $165M in funding and passed with 63% of the vote.
- Sacramento City USD’s Measure Q passed with 68.8 % of the vote and will provide $346M in funding
Dr. Phillip Peréz, Little Lake City School District Superintendent says:
“Even though we knew one measure would not address all of our needs, we were reluctant to ask voters to approve two measures at the same time. The team at Tramutola provided smart strategy, honest communications with our voters, and most importantly, pushed us to stay disciplined and to work hard right up until the polls closed on Election Day. The results speak for themselves!”